Red. is a creative agency dedicated to fostering diversity, amplifying authentic stories, and supporting underrepresented talent across various creative industries. They required a website that would effectively communicate their unique vision and values while showcasing their diverse range of talent and impactful work.
We designed a dynamic, visually engaging website that reflects Red.’s commitment to inclusivity and creativity. The website consists of three main sections, each dedicated to a core aspect of Red.’s work:
red.amplifies: A vibrant hub where visitors can explore the diverse talent represented by Red., read about each individual’s unique story, and connect via their social media links. This section highlights the agency’s focus on giving underrepresented voices the platform they deserve.
red.connects: This page showcases Red.’s extensive portfolio of projects for clients. As a partner in creating diverse content, Red. excels in PR, campaign management, and event planning. The page outlines how they help brands craft compelling narratives, build strategic partnerships, and execute impactful campaigns that resonate with target audiences.
red.educates: Dedicated to driving meaningful change in the media industry, this page offers resources on diversity, equity, and inclusion (DE&I). Through tailored training programs, panels, and talks, Red. empowers organizations with the tools and strategies to foster inclusive cultures. It features speakers and thought leaders who provide actionable insights and inspire positive change.
Each of these pages was designed to provide a seamless user experience while highlighting Red.’s mission of celebrating diverse voices and delivering impactful stories.
Case Study: Results and Impact
Since launching the website, Red. has successfully expanded its digital presence and connected with a broader audience:
Stronger Brand Identity: The design reflects Red.’s commitment to creativity, inclusivity, and diversity, establishing them as a forward-thinking, impactful agency in the creative industry.
Increased Engagement: The interactive and vibrant nature of the site has led to higher engagement levels, with visitors exploring the talent and projects showcased across the pages.
More Opportunities for Connection: The red.connects page has made it easier for clients to understand Red.’s capabilities and approach, leading to increased inquiries and collaboration opportunities.
Educational Impact: The red.educates page has positioned Red. as a thought leader in the DE&I space, offering valuable resources for organizations seeking to create more inclusive environments.
Through this website, we helped Red. amplify their mission, celebrate underrepresented talent, and educate the industry on the importance of diversity and inclusion. We’re excited to see how the platform continues to engage and inspire, and invite you to explore it at www.red.amsterdam.
