SEXYRECS

SHORT DESCRIPTION

SEXYRECS, a Berlin-based techno label founded by Dutch vinyl DJ Laure Dirven (aka Laure Croft), needed a bold and captivating digital presence to introduce their unique sound to the world. The label’s debut release, The First Move, is a 4-track EP that sets the tone for SEXYRECS’ signature style—pulsating beats paired with a dark, seductive edge. The challenge was to create a website and vinyl design that would capture the raw energy and mystique of the label while reflecting the inclusive and empowering ethos at the heart of the brand.

Visit website

The Design

We crafted a sleek and provocative design for SEXYRECS that blends minimalist aesthetics with a dark, seductive allure—perfectly mirroring the label’s mantra of "keep it sexy." Key elements of the design include:

Sleek Typography: The website features sharp, clean typography that reflects the minimalistic yet powerful nature of SEXYRECS, ensuring the content is as striking as the music itself.
Moody Color Palette: We used a dark, sensual color scheme to create a vibe that echoes the label’s unique fusion of techno energy and mystic allure, capturing the essence of the music and its atmosphere.
Provocative Design Details: Every visual element—from album covers to layouts—delivers on the brand’s promise of “sexy,” blending simplicity with sensual undertones to create a distinct, memorable identity.
Inclusive Messaging: Reflecting Laure Croft’s belief that “sexy isn’t a body type; it’s a mindset,” the design promotes a sense of inclusivity and diversity, ensuring that the SEXYRECS message is welcoming to everyone, no matter their background or identity.

The website is a bold, immersive platform where fans can explore both vinyl and digital formats of SEXYRECS releases, keeping the beats hot and the vibe unapologetically sexy.

‍

‍

Case Study: Results and Impact

The launch of SEXYRECS’ website and debut release has made a significant impact:

Unique Brand Identity: The design has helped establish SEXYRECS as a fresh and daring force in the techno scene, setting it apart from other labels through its provocative and inclusive aesthetic.
Stronger Audience Connection: The label’s message of embracing one’s inner sexy self has resonated deeply with fans, reinforcing a sense of community and empowerment.
Enhanced Visibility: With a sleek, captivating website and vinyl design, SEXYRECS has created an immersive digital space that elevates both its music and its message, attracting a wider audience to the label's unique vision.

By translating Laure Croft's bold, seductive vision into a visually stunning digital experience, we’ve helped launch SEXYRECS as a label that celebrates diversity, sensuality, and the magic of being unapologetically true to oneself.

‍

‍

Explore the sensual world of SEXYRECS at www.sexyrecs.com, where vinyl and digital formats converge to keep the beats hot and the vibe unapologetically sexy.